OK so analytics has always been an important part of my job. It’s really the essence of our campaigns and at the core of what we do. It controls what we do. It let’s us know who our client is. It sometimes tells us more about our clients than they do. It can do a… Continue reading
POST CATEGORY : Analytics
Google Locking Down Logged-in Users
Google recently announced that they will be encrypting Search for logged-in users. It’s their way of saying that we are looking out for the searchers’ best interests by making sure the data of “signed in” users is not susceptible to being stolen or tracked or used or abused. I’m not privy to the specifics of… Continue reading
Digging this SEO Data
Right now I’m staring at a graphic of some data from an SEO campaign that we’ve been working for a few months now. There are a few key takeaways here but our focus is the non-branded (green) phrases driving traffic to their website. Some of the key components to this particular campaign included a moderate… Continue reading