Like many, I have been watching the Olympics as much as possible. The usual disappointing local TV viewing choices not withstanding, it’s tough not to get sucked into its excitement. The talent and obvious hard work that goes into these athletes just getting there is impressive, often inspirational. So as with everything I do, I… Continue reading
OK so analytics has always been an important part of my job. It’s really the essence of our campaigns and at the core of what we do. It controls what we do. It let’s us know who our client is. It sometimes tells us more about our clients than they do. It can do a… Continue reading
The Web often has a flavor of the month. Some stick around, others fall by the wayside. The latest biggie is visual sharing website Pinterest which has proven to be a geek gals BFF. While female dominated (there are some guys versions, my favorite being gentlemint.com) adoption of the system has been significant and as… Continue reading
While Philadelphia is my base, I’m in Sydney once a year for a stint. Every year, there seems to be something new with my Google search results that piques my interest. This year seems to have been particularly confusing for my Google searches. At times, I haven’t been able to perform searches via google.com. It… Continue reading